Peter Paphides is on top form in The Guide today (not webbed, as far as I can see) talking about the desire to take the guy from the Halifax ad aside and:

...fill him in on the bigger picture that somewhere in Halifax's head office, there's a Mr. Burns character rewinding tapes of that ad and laughing at the willingness with which employees debase themselves for a bit of fame and an end-of-year bonus.

As he says, though, it would be a bit like telling a four-year-old that Santa doesn't exist.

There's another interesting article by him about pop music and songwriters here ( if pop music in the 21st century is carrying on as though the Beatles never happened, there's a good reason for it. The Beatles were never meant to happen).

B-)